Philly Rumba

The rhythms of rumba originate from West Africa and accompanied enslaved Africans to Cuba when they were forcibly abducted from their homeland.
Rumba is not just a musical style; it’s a means of gathering. Afterall, rumba means “party” in Spanish. Several percussionists can play rumba at a time, and audience members also participate by singing the chorus and dancing. Rumba is meant to bring people together, to express joy, anger and everything in between.
Most of the rumba you’ll hear in this documentary is not rumba in its pure form but Philly rumba. Fifty years ago, musicians in Philly — African American, Latin American and others — were inspired to form groups like Little Afrika and the Rumba Brothers when they first heard the addictive rhythms of rumba. They replicated the sounds, wrote their own lyrics in English, and sometimes played with no vocals at all. As time went on, formal elements of rumba such as specific rhythms, traditional songs and instruments like the clave rightfully found their way into the music.
As time goes on, the mainstay of rumba musicians are becoming elders. While there is a new generation picking up the baton, this film documents the folklore of this tradition in order to preserve local history and pass it down to future generations.
Screenings
Virtual
Directors Spotlight

Melissa Beatriz
Director
Melissa Beatriz is an Uruguayan American documentary filmmaker, cultural producer, and media scholar whose practice centers diasporic communities through focusing on celebratory traditions, organizing, archival storytelling, and visionary world-making. She is a 2025 Flaherty Film Seminar Fellow, and a 2019 Doc Society Good Pitch Local participant.

Andrés Cisneros
Director
Andres D. Cisneros Birnbaum is a Philadelphia-based musician, educator, and inventor born in Caracas, Venezuela. Rooted in his multicultural experience, his work draws from Afro-Caribbean traditions and rumba communities, centering rhythm and culture as tools for artistic expression, education, and storytelling across music and film.
- Year
- 2026
- Runtime
- 25 minutes
- Country
- United States
- Language
- English, Spanglish, Spanish
- Directors
- Melissa Beatriz, Andrés Cisneros
- Screenwriters
- Melissa Beatriz, Andrés Cisneros
- Producers
- Melissa Beatriz, Lila Yomtoob
- Executive Producer
- Actívate Media
- Cinematographers
- Aidan Un, Ty Burdenski
- Editor
- Gabriela Cavanagh
- Premiere
- World