How to Hide It
How to Hide It follows Zahra Ahmed, a 26-year-old British Sudanese woman working the night shift at a rundown East London off-license with her colleague Danny, an aging aspiring DJ. Despite her strict Muslim faith forbidding gambling, Zahra impulsively buys a lottery ticket after recalling an embarrassing encounter with Khaled, a man from her past whose arranged marriage to her was called off.
To their shock, Zahra’s ticket wins the £184 million EuroMillions jackpot. While Danny celebrates wildly, Zahra panics about the religious implications and how to explain her sudden wealth to her traditional family.
As Zahra navigates the complex challenge of claiming her prize while maintaining her elaborate cover story to her parents, she must confront the tension between her desires for a better life and her deeply held beliefs.
This film explores themes of faith versus temptation, family expectations, cultural identity and the age-old question of whether good fortune can ever truly be separated from consequence.
Screenings
Virtual
Directors Spotlight
Ramla Ali
Director
Ramla Ali was named TIME magazine’s 2023 Woman of the Year.
A Somali-born professional boxer, philanthropist, and executive film producer with a degree in Law. A global brand ambassador with UNICEF. Beyond her historic boxing career, Ramla is the founder of ‘The Sisters Club,’ a charity which supports over 11,000 women annually.
Richard A. Moore
Director
Richard A. Moore is a British filmmaker with over 20 years of experience developing and producing music videos, commercials, and films.
‘How To Hide It’ marks his directorial debut alongside his wife, Ramla Ali, and his return to filmmaking after an 7-year hiatus spent managing & coaching Ramla’s career as she represented Somalia around the world
- Year
- 2025
- Runtime
- 13 minutes
- Country
- United Kingdom
- Language
- English
- Directors
- Ramla Ali, Richard A. Moore
- Screenwriters
- Richard A. Moore, Ramla Ali
- Producer
- Harry Starkey-Midha
- Executive Producers
- Idris Elba, Sabrina Elba
- Cast
- Ramla Ali, Umar Sadiq, Abdirizak Ahmed, Jordan Julien, Sahar Ahmed, John Ryder
- Cinematographer
- Jasper Enujuba
- Editors
- Richard A. Moore, Joe Youngs, William Walsh
- Production Designs
- Charles Whiteway, Frederick Allsop
- Composer
- Ash Walker
- Sound Design
- Guy Chase
- Premiere
- Philadelphia